NEW YORK, N.Y. - Super Bowl advertisers on Sunday night sought to win over viewers in a variety of ways.McDonalds called for loving, Coke demanded more positivity, and Nationwide told the story of a dead boy.Heres a look at the big games ad highlights.___JARRING ADSNationwide insurance companys ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with his best friend, or even grow up, because he died in an accident. The ad for Nationwide was aimed at stopping preventable childhood accidents.But the ad was so jarring it became the butt of jokes on social media.Nissan, meanwhile, returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming racecar driver and his wife struggling to balance work and raising their son.Some fans noted the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.___TRYING TO IMPROVE BRAND IMAGESome companies had a lot to prove — and it showed in their ads.McDonalds returned to the Super Bowl with an ad for its latest promotion, which will let randomly selected customers pay for their orders with acts of love, like a high-five, fist bump or a call to a relative. The promotion starts Monday and runs through Feb. 14The McDonalds ad was an extension of the companys recently launched campaign seeking to associate its brand with the positive emotion of loving as it fights to hold onto customers amid intensifying competition.According to the contest rules posted online, McDonalds says each participating restaurant will select 100 winners over the course of the contest.Meanwhile, Carnival Cruise Lines ad included a voiceover by John F. Kennedy speaking about the sea. The worlds largest cruise company was trying to boost the image of cruises with its first ever Super Bowl ad after several years of bad publicity from illnesses on ships and the Costa Concordia wreck in 2012.And Coca-Colas ad called for positivity in the face of online negativity.The companys Make It Happy ad was an update on its long-running strategy of getting people to associate its soft drinks with happiness at a time when people increasingly see them as unhealthy.___VOICEOVERS WERE BIGToyotas first ad starred Paralympic medallist Amy Purdy snowboarding and dancing, set to a speech by Muhammad Ali that ends with: Ill show you how great I am.A Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs, so he had to learn to live with prosthetic legs developed by the company.And of course, there was Carnivals audio clip of JFK.___PUPPY LOVE ... AGAINBudweisers Lost Puppy ad was a winner before it even aired during the Super Bowl. The ad, which shows a puppy running away to find his Clydesdale buddies, already had 18 million views on YouTube ahead of the game.Its a tried-and-true formula. Last year, Budweiser broke records with its Super Bowl spot, Puppy Love, which was a Top 10 branded content video and Top 10 video overall on YouTube.___PRE-GAME SCOREChevrolets ad Blackout appeared to be a live game feed that turned into static and a blank screen. The company used the trick to show its Colorado truck has 4G LTE Wi Fi, so people could stream the game live in the truck. The spot was an early star of the ad game: It came just before kickoff.___LOTS OF FIRST-TIMERSThere were 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions. Advertising experts say the rookie interest in Super Bowl ads is a positive sign companies are feeling good in the most recent economic recovery. The newcomers included Skittles and Carnival.In its ad, first-timer Wix.com showed retired NFL players opening fictional businesses; Terrell Owens starts a pie company, and Brett Favre starts charcuterie business, Favre and Carve.Wix.com lets people create their own websites.___CAREFUL NOT TO OFFENDGoDaddy decided not to run an ad that showed a dog being sold online so as not to offend dog lovers. Instead, it showed a business owner toiling away instead of enjoying the Super Bowl. The company says it was created overnight from file footage and narrated by an agency art director who had never done voiceover work.___Follow Candice Choi at www.twitter.com/candicechoi Yeezys For Sale NZ . The team made the announcement after Saturdays 6-5 loss to the Cincinnati Reds. RHP Kenny Giles will be called up from Triple-A Lehigh Valley to fill Adams spot on the roster. Yeezy Boost 350 NZ . -- In the stadium program sold at the Miami Dolphins game on Halloween, Richie Incognito was asked whos the easiest teammate to scare. http://www.yeezyshoesnz.com/ultra-boost-sale-nz/ultra-boost-parley.html . -- Michael Frazier II scored 21 points, Dorian Finney-Smith added 11 and No. Yeezy 750 For Sale Cheap . The Suns termed Fridays surgery by team doctor Thomas Carter a success. No timetable was given for Bledsoes return but the team said in a news release that he "will pursue a possible return to action during the second half" of the season. Yeezy 700 Mauve NZ . Joining him in this years class were Switzerlands Patrick Huerlimann and Norways Eigil Ramsfjell. The announcement was made at the world mens curling championship at Capital Indoor Stadium in China.One of the most important statistics that can be measured for a football teams success is their turnover margin. Turnover margin is the combination of two things. First it is how many takeaways the defence gets per game. Takeaways are determined as an interception, a fumble recovery or a turnover on downs. The combination of all three is called a teams takeaways. How many takeaways it got against its opponent. The other piece that makes up turnover margin is giveaways. Giveaways are fumbles, interceptions and turnovers on downs by the offence. You combine those and they will give you the teams turnover margin. Lets look at Week 1, using the Argonauts and Blue Bombers game as an example. Toronto had three giveaways and two takeaways. They finished with a turnover margin of -1. Conversely the Bombers had two giveaways and three takeaways to finish with a turnover margin of +1. That is how you measure what a teams turnover margin is by game. Since 2001, I have been charting the importance of protecting the football and how to teach it to players. Charting the winning percentage by turnover margin is one of the first things we always do and talk about. In 2001, while coaching the running backs for the Argonauts we did a number of things to have great ball security. First we were not allowed to say the word "fumble", we didnt want to even mention it, so instead we called them "POOR BALL SECURITIES" or PBS. I had a laminated action shot of every running back hanging in my office. It said under the picture, "________TOUCHES WITHOUT A PBS." The running backs would come in after the game and erase the old number and add to the total touches without a PBS for the season. We were trying to really get the players to focus on protecting the ball and make sure they were always thinking about the fundamentals of good ball security.dddddddddddd Lets take a look at how the turnover margin has affected teams in the CFL this year: • +1 turnover margin: 6-2 record and a 75% winning percentage • +2 turnover margin: 4-0 record and a 100% winning percentage • +3 turnover margin: 2-0 record and a 100% winning percentage • +4 turnover margin: 2-0 record and a 100% winning percentage • Win the TO margin: 14-2 record and a 88% winning percentage • Lose the TO margin: 2-14 record and a 12% winning percentage Lets examine last years turnover margin for a few teams. Last year after four weeks, Saskatchewan had a second best 10 takeaways and a league best one giveaway, for a +9 turnover margin which was best in the CFL after four weeks. Saskatchewan also sported a 4-0 record at the time. This year they have five takeaways and seven giveaways for a -2 turnover margin and that has led to a 1-2 record to this point. Winnipeg after four weeks last year had a league worst -9 turnover margin and a 1-3 record. They have improved that to -2 turnover margin and have a 3-1 record. They are also the only team to win when losing the turnover margin which they have done twice. Last year, Edmonton has a -2 turnover margin after four weeks and sported a 1-3 record. This season it has drastically changed for the Eskimos. They have 15 takeaways and only five giveaways for a +10 turnover margin and a sparkling 4-0 record. They have done a great job of taking the ball away on defence and have eliminated critical mistakes on offence. They are six better than the second place Calgary Stampeders with a +4 turnover margin. The surest way to be successful as a team is to win the turnover margin on a consistent basis. ' ' '