Then during nike air presto a long period, Nike Company is making preparation for the releasing of its football shoes. This can be said to be the symbol of the beginning of competition between Nike and Adidas. According to the reports, in order to sell its core brand soccer gear and equipment in 2008, Nike Company invested into the advertisement with $1.7 billion. And its opponent from German also made an investment of $1.6 billon which was calculated by the current dollar-euro exchange rate. However, Adidas has signed contracts with twelve out of the thirty-two teams to support them to compete in the World Cup that year despite of the fact that Nike Company has won many sponsorships deals. Such a high number is beyond any other company.Adidas seems to be more active at the very start. However, Nike Company proves to be the biggest winner in the business area after the Nike Mercurial Vapor for 2010 World Cup is listed.

The doctors of the reports found that Nike Company often made experiments on its Mercurial Vapor by carrying out researches for a long time. As to the first theme of Nike Company in theses' teats, it should be the speed. With the application of Nike highlighted technology inside it, This new Mercurial Vapor continues the Nike speed myth, nike free run for its speed can be accelerated by this technology. The reports say this superior cleat is able to create stable traction and offer excellent ankle support with the innovative "TPU/Pebax" materials and the Nike Vapor TD pattern as its features.As for the viewing times of Nike ads, it is over 14 million just on YouTube, and more than Adidas9 million on the whole web platforms. On the contrary, Adidas didn't release nike roshe run its ad featuring David Beckham and Snoop Dogg until last week.

And its ad has only been hit for about 3 million times till now.Nike and Adidas are both doing preparations in order to make their products take up a larger part in international market in 2014 World Cup. And because of the fierce attack of Adidas; the balance probably would tilt to Nike Company.Like Nike shoes, Nike air and Nike running also enjoy a great fame. Nearly everyone is familiar with them. If people love Nike shoes, then they should have Nike's logo as well as its slogan in mind. As to Nike's slogan, "Just Do It", with a strong effect to the promotion process, it can be considered as one of the most successful slogans."Just Do It" is one of the most well-known slogans in sports field and it appears in all corners nike metcon of the world. This slogan show people, especially the young the spirit of cool and stirring.

According to these people, these shoes reflect the sprit of individuality. Actually, the inside color of these shoes can be changed. In this way, the unique personality and style can be reflected through these shoes. Also people can own a pair of shoes belonging to themselves.In the very beginning, these shoes were designed with high tops. Before long, this style got expanded, because Nike Company introduced low top ones and mid top ones. As to the most famous characteristics of these shoes, the plastic jewel swoosh is also an important one. As a matter of fact, it is also known as the super jewel, or, the rubber jewel swooshes, and the latter tends to be a little smaller.The application of new technology and conditional design in Nike Air shoes make those lovers of Nike shoes feel rather comfortable. Probably, this should be another reason for Nike Air shoes' myth.

For the interpretation of the characteristics of the winter series, and two renowned cartoonists all over the world, Jan Duursema and Amanda Conner, work together to capture and show the bright spot of the Nike Women's Training 2011 Winter Series, and the vivid depiction can help you overcome difficulties of various scenes.The cooperation with the artists has been a long traditon of Nike, the same nature of the artists and Nike lies in the persistent pursuit of innovation and technology, as well as the emphasis on culture, meanwhile they regard sports as the source of inspiration. The creations of Jan and Amanda, for example, the clothes and shoes of 2011 Training Series, were employed in the manufacture of fine design in details to show the most beautiful curve.

Completing comics from manuscript to the final work goes through long process, but Jan and Amanda dedicate to it, their works not only bring a character, but reveal the whole world he is in. The cartoonists both have designed nike shoes for men respective characters from the special perspectives, and they inspire everyone with their works. Applying the modern technology, Amanda has drawn up a series of cartoon, while Jan combines the traditional and modern style together, and adopts trilogy characteristics and other elements to finish her work.In terms of the designing of the plot, the two atrists trasformed two female with ordinary appearance into sports heroine. The heroine in Jan's novels has super power, she can control such as lightning-like elements, while the girls in Amanda's work are closer to reality, sh e will use a luminous jacket to illuminate the road.