ÿþThis can be said to be the symbol of adidas tubular the beginning of competition between Nike and Adidas. According to the reports, in order to sell its core brand soccer gear and equipment in 2008, Nike Company invested into the advertisement with $1.7 billion. And its opponent from German also made an investment of $1.6 billon which was calculated by the current dollar-euro exchange rate. However, Adidas has signed contracts with twelve out of the thirty-two teams to support them to compete in the World Cup that year despite of the fact that Nike Company has won many sponsorships deals.

Such a high number is beyond any other company. Adidas seems to be adidas originals more active at the very start. However, Nike Company proves to be the biggest winner in the business area after the Nike Mercurial Vapor for 2010 World Cup is listed. The doctors of the reports found that adidas stan smith Nike Company often made experiments on its Mercurial Vapor by carrying out researches for a long time. As to the first theme of Nike Company in theses' teats, it should be the speed. With the application of Nike highlighted technology inside it.

This new Mercurial Vapor continues the Nike speed myth, for its speed can be accelerated by this technology. The reports say this superior cleat is able to create stable traction and offer excellent adidasboost ankle support with the innovative "TPU/Pebax" materials and the Nike Vapor TD pattern as its features.As for the viewing times of Nike ads, it is over 14 million just on YouTube, and more than Adidas9 million on the whole web platforms. On the contrary, Adidas didn't release its ad featuring David Beckham and Snoop Dogg until last week.

Started from the first-class technology research and successful design of Adidas football shoes: based on the Sprint frame of F50 football shoes and the iconic Barricade Claws designing technique, adipower Barricade 7.0 becomes one of the strongest shoes in stability.Female of the paragraph adipower Barricade 7.0 will be designed for all of the special needs of women players, not only does which look more elegant, adidas gazelle have a more lightweight body of the shoe, but also the weight loss techniques and soft materials are used, so the forefoot is more soft and comfortable.

For dominating causes that the factory is closed actually is not complex, such as Adidas which is labor concentrated transnational enterprise, the labor costing explains the big portion of the reason, and Chinese recent labor salary has been increasing ceaselessly, in the contrast of southeast Asia, and the intermediate of the labor salary difference is large enough to make Adidas moving the Chinese factories to southeast Asia, for example, Thailand, Vietnam and so on.